According to statistical data and recent studies, the number of social media, as well as internet users, has reached up to 4 billion. This is nearly 70 percent of the total human population. And the number is still increasing day by day.
With that number of social media users comes a golden opportunity for marketers to advertise their products or service on these platforms. And attract as many social media users as they can.
Most of the time, when people hear about the social media campaign, they think about political agenda and spreading propaganda on popular social media websites, especially Twitter, etc. Well, the social media campaign is not what you think.
It can be said that social media campaign is all about promoting an ideology or a plan by doing multiple things in order to achieve a goal.
Today most people use the social media apps like Instagram, Facebook, etc. Not only for communicating with each other but also to discover the content related to their interests. It's no more limited to being a social media platform.
Nowadays, internet users have started using the apps like Instagram not only to connect with each other and make new friends but also to get updates from their favorite brands.
We all know that Instagram is one of the best and most famous social media platforms. It has gained popularity over the last few years.
From small kids to teenagers and even-aged ones, almost everyone uses this social media app either for entertainment, information or just for fun.
Instagram earlier day after launch was just limited to an image-sharing app. Although now, it has crossed its own limitation, and there are various other features the app has developed like IGTV (Instagram TV), Reels, and so on.
In scientific terms, the word 'organic' refers to a group of chemical compounds which has carbon as a common element. Sometimes, the organic with context to product is defined as the items which are made using natural elements. But, what do organic followers really mean?
In short words, the real social media users who have found out about your channel, page, or account through feeds, search engines, web browsing, recommendation, or shares can be referred to as organic followers. Although, it is not what you think.
Marketing has been quite challenging for marketers and even for the companies who want to promote their products. After all, over 30 percent of the company's total revenue in just one year is allocated to marketing.
More or less, it has never been easy for brands to achieve their marketing goals completely, even if they invest a huge amount of their total revenue. There is no second option available for the companies to promote their products or service without including the marketing strategies.
Paid and organic promotions on social network
You must have heard about the terms like paid promotion and organic promotion at some part of your life. Almost anyone who has basic knowledge of marketing can rectify the difference between these two types for sure without any difficulties.
Yet still, many refer to paid promotion in the context of organic promotion and get confused between both terms.
According to the Oxford dictionary, marketing is all about the activity of branding and showing ads (advertisements) of a company's product or service to others through the best possible method.
Although, it must be said that marketing is not only about branding a product in order to achieve the promotion goals.
If you still think that social media is just limited to social networking or communicating with each other, then you probably don't know about social media marketing.
To your knowledge, social media marketing has become one of the most important strategies to advertise a brand and get millions of potential customers in literally no time.
Not just that, but the popular social media platforms are also seen as a tool for promotion wherein almost all the companies which come under legal criteria can advertise their brand, products, or service.