You must have heard about social media marketing in some part of your life. No, it does not mean you have to beg for likes and followers on social media platforms. So, what does that even mean?
To put it into simple words, the term ‘social media marketing refers to the use of popular social media platforms in order to promote a specific service and/or product. It can be said that social media marketing is all about targeting the social media users of any given platform. To achieve the goals and plans of digital marketing.
In short, social media marketing, better known as SMM. Can be defined as the use of social networking for marketing purposes.
But frankly speaking, there are many more things to consider when it comes to such type of marketing.