You must have heard about
social media marketing in some part of your life. No, it does not mean you have
to beg for likes and followers on social media platforms. So, what does that
even mean?
To put it into simple
words, the term ‘social media marketing refers to the use of popular
social media platforms in order to promote a specific service and/or product.
It can be said that social media marketing is all about targeting the social
media users of any given platform. To achieve the goals and plans of digital
marketing.
In short, social media
marketing, better known as SMM. Can be defined as the use of social networking
for marketing purposes.
But frankly speaking, there are many more things to consider when it comes to such type of marketing.