Paid Promotion and Organic promotion comparison: Which is the best?

Paid Promotion and Organic promotion comparison: Which is the best?

Paid and organic promotions on social network

You must have heard about the terms like paid promotion and organic promotion at some part of your life. Almost anyone who has basic knowledge of marketing can rectify the difference between these two types for sure without any difficulties. 

Yet still, many refer to paid promotion in the context of organic promotion and get confused between both terms. 

Well, if you are one of them, then to your knowledge, organic promotion is usually free of cost. Whereas on the other hand, paid promotions will cost you for branding your products or service, thus the name. It is quite simple to differentiate between these two types of marketing for sure. 

It can be said that organic branding is content related to the free-of-cost promotion. Wherein, a company does not have to fund a single penny to achieve its advertisement goals. 

In the case of paid promotion, those who want to advertise their product have to set a marketing budget in order to attract a huge audience out there. The branding price can vary for a company depending upon the type of paid promotion they are planning for. 

Which is the best method for advertisement?

Frankly speaking, both the types (i.e., paid promotion as well as the organic promotion) has their own benefits for sure. It is quite impossible to determine which one of these is best. 

In fact, both the promotion methods are great with respect to different enterprise and their marketing priorities depending upon their types. In such conditions, you might get confused with them and ask whether to choose paid promotion or organic promotion. 

Don't worry. If you are in this dilemma, then you must know the benefits of both types of marketing strategy for sure. 

Benefits of paid promotion

In short, words, if your business has a good amount of marketing budget, then it is a big yes for paid promotion. More or less, if the company is in desperate need of immediate customers or clients, then paid promotion is the best way to attract a huge audience in no time. 

One such considerable benefit paid promotion offers is that it provides businesses with instant results in no time. With the help of social media platforms, paid promotions can get even more beneficial. 

Benefits of organic promotion

Organic promotion is the opposite of paid promotion with its own contextual meaning. If your business does not have a huge number of investors and lack behind economically, then organic promotion is one of the best and only options for you. 

The best benefit of organic promotion is that it helps to boost brand awareness without spending a single dollar. Apart from this, it also helps to increase the brand's image. When a person reads positive comments or articles about your company. Organic promotion is helpful when it comes to interacting with your customers.

Lastly, it's up to you whether to select organic promotion, organic promotion, or both for the best results.



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Marketing and types of marketing in detail

Marketing and types of marketing in detail

What is marketing?

According to the Oxford dictionary, marketing is all about the activity of branding and showing ads (advertisements) of a company's product or service to others through the best possible method.

Although, it must be said that marketing is not only about branding a product in order to achieve the promotion goals. Yes, marketing is not what you think. In fact, there are many more things that come under a company's marketing strategy.

For example, it sometimes also refers to the process of communicating and exchanging offers with clients or customers. It's not a big surprise if someone tells you that marketing is about increasing brand value and even the market value of that company. 

Last but not least, there are many types of marketing depending upon various criteria. Here are a few types of marketing in detail.

Types of marketing

  • Traditional Marketing

In very simple words, traditional marketing is related to promoting brands and products. On any particular channel or means that its invention was way earlier before the invention of the internet. 

Before, when the internet world showed up on everyone's computer screen. Traditional marketing has been one of the best and only methods of advertisement available for companies. As the name itself suggest, this type of marketing is since the onset of the 20th century, thus the name. 

If a company is making use of radios, Television, and Newspapers, then it is probably a traditional marketing type without any doubt. 

  • Outbound Marketing

Outbound marketing is sometimes confused with that traditional marketing. Although, they both are different and can't be referred to as a similar types of marketing. So, what does outbound marketing actually means?

The term 'outbound marketing' relates to any type of marketing strategy in which the business company uses multiple modes. In order to initiate the communication (conversation) and deliver its message to the audience in some way or another. 

The examples related to outbound marketing are quite similar to that of traditional marketing. For example, advertising and marketing through Television ads, radio broadcasts, and print advertisements (magazine ads, catalogs, flyers, etc.) can be considered outbound marketing. 

  • Email Marketing

You must have received any of the emails that are related to promotional ads. Well, it's none other than email marketing.

As the name goes, email marketing refers to an activity of sending content (educational or either entertaining). And sometimes also the promotional messages of a specific message on the email address of that person.

  • Social media marketing

Social media marketingprofessionally known as SMM, is defined as creating content in order to promote a product or sometimes even the whole brand. So, it can be said that social media marketing is about making use of social media platforms, etc. For advertising a service or product. 

Marketers can make use of popular social media platforms like Instagram, and Facebook. And video streaming apps like YouTube to boost their business growth. If you ask which is the best type of marketing, then the very obvious answer is SMM


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Importance of social media marketing

Importance of social media marketing

If you still think that social media is just limited to social networking or communicating with each other, then you probably don't know about social media marketing.

To your knowledge, social media marketing has become one of the most important strategies to advertise a brand and get millions of potential customers in literally no time. 

Not just that, but the popular social media platforms are also seen as a tool for promotion wherein almost all the companies which come under legal criteria can advertise their brand, products, or service. 

The powers and benefits of social media websites in context with digital marketing are inevitable and endless. With a huge number of internet users that count for almost 63 percent of the world's total population, marketers should and must not miss out on the fortune of marketing their products on these digital forums. 

In fact, your business company can definitely reach out to the maximum number of potential customers with the help of digital platforms, which was nearly impossible in offline marketing like television, newspaper, and radio ads. 

With all that said, you must be thinking about why social media marketing is so important for the businesses out there. Let us know in detail. 

  • Businesses can grow an audience with a small budget

According to statistical data and market experts, the SMM holds almost 71 percent of a company's marketing strategy. Because of its cost-effectiveness. Yes, you read that right!

If compared with any other type of marketing like Traditional Marketing, Inbound Marketing, and so on. Social media marketing is much cheaper without any doubt. 

More or less, almost any given private firm ranging from multinational companies has an annual revenue of billions of dollars. Those local businesses can easily invest in social media marketing without getting low on the budget. 

  • Tools and features

Over the years, tons of social media platforms popped out on the internet. And after when the majority of business companies started shifting toward online branding methods. Popular social media websites like Facebook and Instagram have tried attracting them. By developing tools as well as features for them. 

Well, that means your new start-up can make use of these tools to advertise your product and/or service with the extended benefit of SMMand that is just the tip of the iceberg. 

  • Businesses can target viewers

What if you can decide the people who are going to watch your advertisements? Guess what? Social media platforms have made it possible for multinational companies as well as small businesses. 

More or less, most of the social media mobile apps make use of system-generated algorithms for this purpose. This set of algorithms are specially developed for the private firms to target the users of that platform. 

Of course, you don't have to become an expert. In order to execute your marketing as well as an advertisement to a specific group of people. It's just that with a few tune-ups and settings. Your branding is available to your choice of people in no time. 


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Major benefits of social media marketing in any business

Major benefits of social media marketing in any business

We all know that social media is one of the best mediums and means. To communicate with our loved ones and even with those who we never knew before. Although, it is not just limited to helping people to connect with each other virtually. 

In fact, to your knowledge, social media platforms also help brands and businesses. Ranging from multinational companies to local stores with social media marketing. 

Nowadays, social media websites like Instagram, Twitter, and Facebook. And many more apps are seen as one of the best and most effective ways for product and brand promotion. 

When it comes to digital marketing, one of the most common things that come to marketers is SMM or social media marketing. Moreover, they also have the capability to go beyond the limits of any offline marketing. 

As a result, popular social media websites have become the favorite and number one choice of expert digital marketers. Above all, there are multiple benefits of including social media marketing in your digital marketing strategy. 

Here are a few benefit of SMM your business can definitely get in no time.

Benefits of SMM

  • Target your viewers

Over the last few years, social media apps like Instagram and Twitter have come across many drastic changes in the way their system works. Only 20 percent of the modification done by their owners was just to enhance the user's experience by adding new features. Well, then what about the 80 percent? 

The rest of the development work was for the businesses and for those who want to promote themselves or their business. Yes, over the years, modifications were done to ensure that the marketers can easily target a specific group of people. To whom they want the ads to be shown. 

What that means is you can simply make use of algorithms and choose the viewers. Depending upon their age group, their current location, income level, and their social media activity. And that is just the tip of the iceberg. 

So now, your marketing will be only for those who are more likely to become your new potential customer or client. 

  • Increased traffic

The word 'traffic' can be an annoying thing when it comes to driving a car. But when we talk about traffic with regards to websites, then it has way more important than you could have ever imagined. 

A website that attracts more traffic (internet users in this case) has a great profit margin if compared to those sites which don't. 

Although, it's quite challenging to gain traffic on your business website if your company does not have brand awareness. Well, in such conditions, you must roll out ads and promotions on the best of best social media websites. 

Of course, social media marketing can surely help you in creating a massive user base for your web portal without a doubt. 


There is no denying that SMM is the best way of marketing your product or service and gaining more customers in no time. At last, remember that the earlier you switch to SMM, the faster you will see the business growth. 

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Top 3 benefits of social media marketing

Top 3 benefits of social media marketing

Since the beginning of the industrial era and globalisation, millions of companies have popped up in order to make a good amount of profit from every corner of the globe. However, only those companies survived that have a considerable number of customers and clients compared with those who don't. 

One such reason for their success is none other than marketing. There are over 6 to 7 depending upon the given criteria. 

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Top 3 benefits of buying Instagram likes and followers

Top 3 benefits of buying Instagram likes and followers

Instagram, also known as IG or Insta, is one of the most popular social media platforms all across the world. According to statistical data, this social media app has over billions of users in recent years. 

Having an account for yourself or for your business on such a popular social media website is surely going to be beneficial. To your knowledge, social media platforms have generated millions of job opportunities for talented ones. 

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Top benefits of buying Instagram likes

Top benefits of buying Instagram likes

At the onset of the 21st century, the internet has been a crucial part of human life. Above all, there are endless benefits of the internet with respect to how you use it. 

One such advantage is that you can easily communicate with literally any given person from any corner of the world. All thanks to the social media websites and mobile apps, which connecting with loved ones through the internet has been possible. 

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Four best benefits of buying Instagram followers

Four best benefits of buying Instagram followers

There are over millions and billions of active users on some of the most popular social media platforms like Instagram. But that does not mean the users of Instagram can gain millions of followers all of a sudden. 

For that purpose, you have either be a well-known film star, celebrity, popular politician, sportsman, or some other famous personality. It can be really complicated and challenging for a common person who wants to gain millions of followers.

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Things you must acknowledge before purchasing Instagram followers

Things you must acknowledge before purchasing Instagram followers

Being a social member in some of the most popular social media apps and website is not rocket science. But to your knowledge, it's also not child's play for sure. 

Creating and establishing a loyal fan base on popular social media websites like Instagram, etc., from the very beginning is not straightforward for everyone. It can be only possible if you are a political figure, celebrity, or any other type of famous personality. 

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Things to consider before buying Instagram likes

Things to consider before buying Instagram likes

There is always some stuff to take into consideration before starting off with something. Of course, that consideration will hold importance with regard to that particular field. And there is no exception when buying likes for Instagram posts. 

Things can be even more complicated if you start knowing them further. It's not a big surprise that you may face many difficulties and complications while buying IG likes. 

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